By Mr Greg Knowles (Arabian Horse Owner, Trainer, Handler)
I learned something today that surprised me, but a lesson
we all need to heed. Taryl, our executive director at Arabian Horse
Association of Arizona, always gives me some free passes to the Scottsdale Show
so that I can pass them out to folks that live in the greater Scottsdale
community.
I give tickets to the dry cleaners, the grocers, the tack store,
anyone and everyone. So this morning, while at the gym I go to, yes I go to a
gym six days a week, but thats another story, only about 10% of the people in the
gym were interested in going to the World famous Scottsdale Horse Show even
with a free pass.
Man, I was disappointed, but what I quickly learned, we as a
breed are still not educating, getting the word out about these amazing horses.
I spent some time explaining the virtues of the Arabian Horse, and convinced
some more of the folks at the gym to come out and meet some Arabian Horses up
close and personal.
I am a nut about trying to continually bring new people
into our world. My point, don't take our love for our world for by face value,
go out and tell the story, let them touch, hug, smell this incredible creature
and I promise some, maybe many, will fall in love.
For me I continue to think of
ways to introduce this horse to as many people as I can. For today, I am
spending my afternoon handing out free passes right next to the "Girl
Scout Cookie Stand" outside my Fry's grocery store. I am committed to
promote and market the Arabian Horse.